The gap-toothed star of ITV2’s hit television show The Only Way is Essex has turned to a Chigwell cosmetic dentist for help with his smile.
James Argent, known to millions of viewers as Arg, dropped in to meet Ashish Parmar at his Chigwell Rise practice in a bid to keep girlfriend Lydia Bright interested in him.
During the episode, aired last week, Mr Argent was seen asking the dental expert for a look that is “something between Hollywood and Brentwood.”
Mr Parmar, who also appeared in the television series Extreme Makeover said he was pleased to play his bit. He added: “I was amazed at how much equipment and set up was required for filming a short scene.
“As seen on the programme aired, Arg is a bit conscious of his weight, smile and general self confidence.”
About 10 people from the film crew invaded Mr Parmar’s consulting room for half a day of filming on October 22.
It is thought that the ongoing treatment will feature in future episodes of the structured reality show.
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