Thousands of fake Bollywood DVDs found in Ilford shop

More than �6,000 of pirate Bollywood DVDs have been seized from a shop in Green Lane, Ilford.

Redbridge Council’s Trading Standards team along with the police and The British Recorded Music Industry, a trade organisation, found more than 3,000 fake DVDs during the raid in January.

It followed a Trading Standards officer doing a test purchase to prove they were being sold.

A council spokesman said: “Although counterfeit goods may seem like a harmless bargain, the truth is the production and sale of such items is often linked to organised crime.

“Counterfeit goods are often cheaper and of a much poorer quality than the genuine items.

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“Consumers receive poor value for money and no guarantee of quality that buying a genuine branded product provides. And there is also no avenue for complaint if the goods are faulty.”

Trading Standards is investigating further with the view to taking further action against the seller, who has not been identified by the council.

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To report the manufacture or sale of counterfeit DVDS call Consumer Direct on 08454 040 506.

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