Residents came together in Ilford’s town centre at the weekend to promote the idea of reusing clothes.
A street “swishing” party was held outside Argos on Saturday, from 11am to 5.30pm.
Members of the public had handed in their clothes on Friday in return for tokens, which they then swapped with donated clothes the next day.
The event, attended by deputy mayor Cllr Tania Solomon, also gave residents the chance to customise garments.
It was held by Ilford’s “Team v” - part of charity vInspired. The charity links young people with volunteering opportunities and has action teams powered by them.
The Ilford group’s leader, Namrah Arfan, said: “We hope after this campaign more people are aware and can take the step to make a difference.
“Team v Ilford learnt that customising clothes is a great way to save them from ending up in the landfill, saving money and also adding that personal touch.
“Holding a swishing party is not only great for the environment, but is a great way for the community to come together and save money.”
The team’s next task is to visit Ilford’s Isaac Newton Academy, where they will stage workshops for the students.
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