Producer turned dubstep artist Rednek has filmed his upcoming music video in Ilford town centre.
Rob D’Riche, of Goodmayes, filmed the video on Thursday outside Exchange Ilford.
He said: “I wanted to film the video in a place that meant something to me and I have lived in this area since I was 10.
“People know me as I did all my performances here. I wanted to bring it back to the community in which I started my music career and try to make it cool again.”
The former student of Canon Palmer Catholic High School, now known as Palmer Catholic Academy, can be seen busking at the start of the video for his next release, They Call Me.
In the video, Rednek is targeted by a gang who steal his money. They include the former sparring partner of Mike Tyson, Joe Egan.
“The original plan was to film the video near Waterloo but then I thought it didn’t make sense as it had no relevance,” said Rob.
The 33-year-old has been in the music industry for nearly 20 years, producing for Tinie Tempah, Elaine Page, East 17 and Pete Waterman.
Rob will go on a major US tour supporting metal band Korn and Nero in November.
They Call Me is released on October 26.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here