Star films music video in Ilford as he goes back to his roots
Producer turned dubstep artist Rednek has filmed his upcoming music video in Ilford town centre.
Rob D’Riche, of Goodmayes, filmed the video on Thursday outside Exchange Ilford.
He said: “I wanted to film the video in a place that meant something to me and I have lived in this area since I was 10.
“People know me as I did all my performances here. I wanted to bring it back to the community in which I started my music career and try to make it cool again.”
The former student of Canon Palmer Catholic High School, now known as Palmer Catholic Academy, can be seen busking at the start of the video for his next release, They Call Me.
You may also want to watch:
In the video, Rednek is targeted by a gang who steal his money. They include the former sparring partner of Mike Tyson, Joe Egan.
“The original plan was to film the video near Waterloo but then I thought it didn’t make sense as it had no relevance,” said Rob.
- 1 Revealed: The most popular baby names in your area in 2020
- 2 Mercato Ilford 'delayed again' as council pushes for Christmas opening
- 3 Co-living development green-lit by council despite 'rabbit hutch' rooms
- 4 Young Citizen nominee: Esha, 4, who inspired thousands to join bone marrow donor list
- 5 'Not acceptable': Residents mount opposition to plumbers' building plan
- 6 Road and rail round-up: Disruptions to travel in east London this week
- 7 Nine Redbridge parks retain Green Flag Award status
- 8 Anti-hate crime workshops to be delivered in Redbridge
- 9 Jailed: Men who laundered £25m from cash and carry warehouses
- 10 Cross-party group demands mayor reject Tesco Goodmayes development
The 33-year-old has been in the music industry for nearly 20 years, producing for Tinie Tempah, Elaine Page, East 17 and Pete Waterman.
Rob will go on a major US tour supporting metal band Korn and Nero in November.
They Call Me is released on October 26.