New Redbridge business advisor says helping start ups grow ‘is a privilege’

PUBLISHED: 12:00 09 April 2016

Peng Seng Ong, Enterprise for London's new business advisor for Redbridge.

Peng Seng Ong, Enterprise for London's new business advisor for Redbridge.


Redbridge’s newest business expert has pledged to use his 40 years of experience to “help start ups grow”.

Peng Seng Ong is Enterprise for London’s latest advisor in Redbridge Central Library, and had his first day in the role last week.

He is working on the Start & Grow programme, which is run from the Enterprise Desk in Clements Road, Ilford.

The scheme tries to help aspiring entrepreneurs and new start-ups progress their businesses, and according to Peng this is the hardest part.

The 62-year-old said: “Starting companies is not the problem, most people have difficulty growing them.”

“Redbridge looks like a borough that has lots of small businesses and great opportunities.”

Peng is certainly starting in an area booming with activity.

In 2015 6,500 new businesses were set up in the borough, the sixth highest across the capital.

And Peng believes his vast experience can help lower the failure rate of start ups.

He explained: “I was the director of a charity for 30 or 40 years, which worked in this country, Malaysia and other Asian countries.

“I’ve worked with Hackney and Islington Councils advising on start ups and social enterprise.”

Peng currently runs his own business PinkHub UK, which helps find artists and musicians shared spaces to work.

Hailing from Walthamstow, he’s been Enterprise for London’s business advisor for Waltham Forest for the last six months.

Peng spoke particularly fondly of a cafe called Buhler & Co, which he has been mentoring.

“They’ve gone from a pair of sisters starting their own business, to now employing four or five people.”

He explained it was their passion, drive and ability to spot a hole in the market which led to their success.

Peng added: “I’m looking forward to helping people and sharing my experience, and being allowed into their vision in Redbridge.

“It’s a privilege being able to mentor somebody along their enterprising journey and particularly rewarding when clients leave their first meeting with a taste for success.”

Peng will be at the Enterprise Desk in Redbridge Central Library every Wednesday. For an appointment you must book. Email

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