New Ilford jewellery company to host charity ball

Jewelry shop charity event in Ilford

Jewelry shop charity event in Ilford - Credit: Archant

Brand new jewellery company, La Bella, is holding a charity event for Great Ormond Street Hospital.

The black tie event will consist of dinner and entertainment where La Bella will be showing a preview collection of their finest items of jewellery.

Rup Sadheura, owner of the company, said: “We always try to give to children charities in particular as children are innocent and it is our duty as a community to support them.

“Great Ormond Street do so much to help children, if we can help then that’s a good deed done.”

She chose the name La Bella as it means beautiful in Italian and they believe all women should feel that way.


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Mrs Sadheura sells her line at Roop Jewellers in Ilford Lane and Asha Jewellers in Seven Kings High Road.

The dinner will be at the Royal Regency in High Street North, Manor Park, on March 21.

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To buy tickets call 07845 490408 or contact info@desiflexentertainment.com

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