Money for Nothing: Ilford charity clothing company on the rise
PUBLISHED: 12:00 07 March 2015
Online fashion store donates money for every item that is purchased.
When asked to make something out of nothing most people struggle never mind create a charitable clothing brand.
That is exactly what Gary Scales, of Loxford Lane, Ilford, did when he started Nothing Clothing Company one year ago.
The idea behind Nothing was to build an online fashion brand, which donates money to charities with every item purchased.
Gary chose the name Nothing because he says the brand is irrelevant.
He says it is “the feeling that giving to charity generates” which is important.
Gary, 34, explained this is the opposite strategy to a normal fashion company.
“People think you are crazy, because if you are in the fashion industry it is all about becoming the big brand.
“I have turned away celebrities’ agents because they have wanted a fee to wear the clothes.”
Gary added: “I want everyone who buys one of our polo shirts to realise what they have done every time they see themselves in the mirror, and for it to inspire them.”
Gary says he was influenced by his own experiences.
He said: “When I first left school I was 15, I had no exams, no qualifications. I was given an opportunity to work as a frozen food packer, and my boss pushed me to do vocational qualifications.”
After setting up a computer games company in Stratford, Gary went through a tough period, losing the business, and it was from this that the idea of Nothing began to germinate.
“I thought that maybe I could donate money from things I was selling, and that I could use my retail skills to do good work.”
Gary registered the company one year ago, and the website launched last December.
The company has organised events with the disabled charity Follow Your Dreams and Magic Moments for Autistic Kids.
Gary says his long term goal with is to help rehabilitate convicts.
Visit nothingclothingcompany.com or twitter @nothingcc2014.