Search

How do you keep customers coming back for more?

PUBLISHED: 13:00 25 November 2018

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Archant

How do you build loyalty in your customers, and keep them coming back to you, asks Jamie Brown of Archant’s Local Impact programme.

Local Impact logoLocal Impact logo

Most businesses want repeat custom… OK, for some, like funeral services, it probably doesn’t really happen. However, generally a business will want to deal with the same customer several times.

For this to happen a business needs to have delivered what the customer expected to even stand a chance of a second sale.

Let’s assume that has happened – what then?

Keeping your brand front of mind with great display campaigns, making sure you are visible in search and being generally active in a market will all help, but sometimes you need to take direct action to keep a customer loyal – especially if the competition is keen.

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEYJamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

By asking for permission from customers to keep in touch (keep the GDPR rules in mind here folks) any business can build lists of interested, active and relevant people to re-market themselves to.

How many customers do you deal with on a weekly basis?

If you can engage just one third of them and send them super interesting, exciting and useful content that makes them love your brand, you stand a better chance of getting them to buy again.

Repeat customers are valuable – social media, email and direct marketing are just a few ways you can keep in touch. What is crucial here is the content. Don’t just send waffle or sales bumph, people have seen it too often and it doesn’t work. Invest time and effort (and if need be money) in generating really useful, engaging content for your customers.

Send useful how-to videos, send stories giving advice and inspiration, send humour and insight, send something quirky and different but don’t just send offers… 10per cent off the thing I just bought isn’t going to make me like you let alone buy from you again!

We know how to use this kind of customer re-marketing, we have some very smart people who can create this kind of loyalty-driving content and even help deliver it to your market. If you are interested in finding out how, have a look on our website: https://www.archantlocalimpact.co.uk/email-marketing-turn-contacts-into-customers is a good place to start.

Latest Ilford Stories

Charlie Lee will hope to make his first O’s appearance since the 3-1 win at AFC Fylde on November 3

Wondering what the weather has in store for us this weekend? Watch our Met Office video forecast.

Chanukah, the Festival of Lights, recalls the victory – more than 2,100 years ago – of a militarily weak but spiritually strong Jewish people over the mighty forces of a ruthless enemy that had overrun the Holy Land and threatened to engulf the land and its people in darkness.

Yesterday, 20:58

Armed police chased a group of men in a car after a drive-by shooting in Ilford.

Yesterday, 17:05

A market trader from Newbury Park has been found guilty of torching a £260,000 Ferrari during an arson attack in Emerson Park that was revenge for a business deal gone wrong.

Yesterday, 17:00

Dave Rann was trained by top chefs Gordon Ramsay and Gary Rhodes and is the head chef of the newly opened fine dining restaurant The Gallery in South Woodford

Yesterday, 16:28

Alistair Coleman, author of the hit book Angry People in Local Newspapers, has been speaking with Layth Yousif about the cult publication about to reach the bestsellers lists...

Yesterday, 16:00

Whether visiting friends and family or going for that bargain in the sales, the rail network helps a lot of people to get around over the festive period.

PROMOTED CONTENT

The Exchange in Ilford has added a state-of-the-art, Savannah-themed play area, with hand painted animal sculptures, to its brand new family zone, designed by American creative agency Playtime

Are you an unpaid carer aged 25 or over? Are you interested in working towards getting into or back into work? Do you need practical help and support to get ready for this big step? If your answer is yes to at least two of these questions read on.

Struggling to find a buyer for your home in a slower market? We speak to Ilford property expert Nina Kaura from Portico about the Crossrail effect and why getting things right first time will get you the best price for your property.

Newsletter Sign Up

Ilford Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Hot Jobs

Show Job Lists

Education Promo

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now