Search

Local Impact can deliver to businesses the advertising firepower needed for success

PUBLISHED: 14:00 22 September 2018 | UPDATED: 12:03 11 October 2018

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Archant

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

Local Impact logoLocal Impact logo

One common conversation is that, in the digital age, advertising is complicated and it can be hard to see any return on investment.

Some concerning research shows that 46% of business owners don’t actually know if their marketing strategies work – and that is a worrying point.

The ad industry has tried to solve this challenge by creating lots of new products.

The small business owner can now buy an ad in the newspaper, on a website, a newsletter and even an app for almost every newspaper that exists… but how does the business owner understand if any of it works?

It’s as if the ad industry has become so inured to the idea of technology, tools and twiddly buttons that we have somewhat forgotten what ‘advertising’ and ‘marketing’ are for.

The fact that businesses want customers, and advertising that delivers measurable effect is a challenge that our industry is now coming to terms with.

Advertising is now at a sort of crossroads and the advertising industry is starting to take its head from the sand and choosing a direction.

Here at Archant we have launched Local Impact, created to deliver the small business owner insight into the digital and traditional advertising market, advice and support to build a marketing strategy and products and services designed to best enable a business to sell its product or service.

We aim to support the business owners with advice, practical help and products that deliver a measurable effect.

As Local Impact grows I will share what we are doing, how it is working and deliver as much practical advice and help as I can in 350 words.

If any of you have questions or topics that you would like discussed do get in touch.

My email is always on and I almost always read it...

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk

Latest Ilford Stories

Yesterday, 17:00

London One North: Amersham & Chiltern 22 Eton Manor 15

Yesterday, 16:00

Essex club had won four in a row prior to Saturday’s game, compared to Shaymen’s solitary league victory in 14 matches

Yesterday, 17:00

Local paper journalists may not get to review West End musicals or critique Michelin star restaurants – but they do get to enjoy the festive spectacle that is the local pantomime.

Yesterday, 17:00

A 14-year-old trekker who raised more than £2,000 by traversing the capital is this week’s Young Citizen nominee.

Yesterday, 13:20

The chairman of governors of a Wanstead primary school is quitting in protest of the Diocese of Brentwood’s plans to turn it into an academy.

Yesterday, 13:00

The former Stevenage midfielder is slowly building up his fitness after a difficult summer on the sidelines

Yesterday, 12:00

Two boxers from Gator ABC represented the Hainhault based club in the National ABA Youth Championships held in Hayes on Sunday.

Yesterday, 12:00

Ilford North MP Wes Streeting visited students at Ilford County High School to talk about why he first got involved in politics, what it means to be an MP and why students might consider a career in politics.

PROMOTED CONTENT

The Exchange in Ilford has added a state-of-the-art, Savannah-themed play area, with hand painted animal sculptures, to its brand new family zone, designed by American creative agency Playtime

Are you an unpaid carer aged 25 or over? Are you interested in working towards getting into or back into work? Do you need practical help and support to get ready for this big step? If your answer is yes to at least two of these questions read on.

Struggling to find a buyer for your home in a slower market? We speak to Ilford property expert Nina Kaura from Portico about the Crossrail effect and why getting things right first time will get you the best price for your property.

Newsletter Sign Up

Ilford Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Hot Jobs

Show Job Lists

Education Promo

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now