Ilford shopkeepers protest council fines for using advertising ‘A-boards’
PUBLISHED: 07:00 09 May 2018 | UPDATED: 12:23 09 May 2018
Perplexed Ilford shopkeepers have been issued £100 fines from the council for advertising on A-boards outside their shops - after having done so for years - with no explanation as to what offence they have committed.
At least four Cranbrook Road businesses have received fixed penalty notices for £100 for “displaying [an] advertisement in contravention of regulations” under the Town and Country Planning Act.
Neelam Minhas, owner of salon Beauty by Neelam, was issued a fine on April 25.
The letter, seen by the Recorder, says that the business is “displaying [an] A-board in breach of advertising regulations”.
“For 15 years we have had an A-board and all of a sudden there is this issue,” said Neelam.
“Why not give us a warning instead of straight away a fine?”
She added: “I have tinted windows because in my shop we have ladies treatments.
“People know about my shop because of the board outside.
“How am I supposed to make my business a success without my board?”
Neelam has contacted the council two times via an appeals number on the letter to get clarity on the nature of her offence.
The first time Neelam tried the number she was unable to get through.
The second time, a person on the phone was unable to explain to her how her the A-board contravened the regulations, she said.
Syed Ali, 34, has been the manager at H&T Pawnbrokers, next door to Neelam’s salon, for five years.
He said: “We have been given the same letter - it doesn’t state what it is for or what we have done wrong.
“We don’t know what is going on really.”
Kitchen appliance shop Powerzone and sandwich shop Subway, also on Cranbrook Road, also reported receiving penalty notices.
The Recorder asked the council to clarify the reason for fines.
A council spokeswoman said: “Residents have complained to us about the clutter on this busy road.
“These signs also have a negative impact on wheelchair users and those with visual impairments.
“In response, we undertook an operation to address the problem.
“There is an appeal process available if businesses think they have been improperly served with a fixed penalty notice.”
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