Ilford man Jack face of Jewish Care campaign
AN ILFORD man has become the face of a national campaign launched to forge friendships between young and old.
Jack Peston appears in posters for charity campaign Jewish Care Pearls, dressed in an outlandish red wig and holding a keyboard.
The campaign is targeted at online networking sites such as Twitter and Facebook and uses anecdotes from older people in a bid to gain interest from younger generations.
Jack, 83, and his wife Nita go to the Redbridge Jewish Community Centre in Woodford Bridge Road, Redbridge, each week where he plays the piano for members, and takes part in a quiz.
“It’s a wonderful place,” he said. “We meet with friends, we have a laugh and the staff and volunteers are just so kind and wonderful, they can’t do enough for you.”
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Jack was picked by Jewish Care because of his interesting life stories, from being a bus driver for 15 years and managing a market stall.
Also featuring in the campaign is 18-year-old Oliver Holman, of Clayhall, who volunteers weekly at Vi and John Rubens House in Clarence Avenue, Gants Hill.
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He wrote a short story on what volunteering means to him, and what inspired him to start which is featured on the Jewish Care website.
“My grandfather used to help out at the house and I want to follow in his footsteps, from chatting about current affairs to making dinner, it’s such a rewarding experience.”
Jewish Care’s chief executive, Simon Morris, said: “This is an issue facing communities right across the UK. We have launched this campaign to encourage young people to see older people in a different light.”
The campaign was launched after a poll taken by the charity which showed 53 per cent of respondents had not spent quality time with anyone over the age of 70 in the last six months or more.