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Ilford BID announce new ambassador who will be the ‘eyes and the ears’ of the town

PUBLISHED: 11:00 22 March 2018

Peter Avery has been announced as the new street ambassador for Ilford BID and will the “eyes and the ears of the town centre.”  Photo:Ilford BID.

Peter Avery has been announced as the new street ambassador for Ilford BID and will the “eyes and the ears of the town centre.” Photo:Ilford BID.

Archant

Ilford BID has announced a new street ambassador who will be the “eyes and the ears of the town centre.”

The BID announced yesterday (Tuesday, March 20) that Peter Avery will join Richard Culley - who is the teams existing street ambassador.

The role of the BID‘s (Business Improvement District) street ambassador is to be the ‘eyes and ears of the town centre’.

This involves working closely with businesses, the Police and the local authority.

Street ambassadors also work to keep Ilford cleaner and safer for businesses and the community and ensure that they are kept up to date with matters of importance.

Ilford BID is funded by town centre businesses and delivers projects based on their priorities, these include marketing, events, enhanced cleansing, planting, training and much more.

In November 2013 town centre businesses voted an overwhelming ‘Yes’ to becoming a self-governing Business Improvement District (BID), and it currently represents nearly 400 businesses in Ilford.

The BID covers Ilford town centre, including High Road and Cranbrook Road.

BID manager Ben Collins said: “We are delighted to strengthen our Street Ambassador team with the addition of Peter. His experience in retail and customer service will prove invaluable to businesses and the public.”


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