Hammers cut ticket prices
WHEN West Ham were forced to shell out �26million in compensation to Sheffield United last month, many thought that the losses would be passed on to the fans by the way of price rises. But in a move that is more to do with the global depression than the f
WHEN West Ham were forced to shell out �26million in compensation to Sheffield United last month, many thought that the losses would be passed on to the fans by the way of price rises.
But in a move that is more to do with the global depression than the financial gloom at Upton Park, they have decided to cut season ticket prices for next season, and freeze them for the following campaign.
It is not a unilateral move from the Hammers - many other Premier League clubs are following suit - but it is a bold statement from the club that their financial problems will not stop them from making decisions such as this one, or from bringing in new players in the summer.
The decrease in price reflects the VAT cut, as well as a further six per cent reduction from the club itself.
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It means that the top priced Band 1 ticket will now cost �810 compared to last year's �885.
There are similar savings with the other season ticket bands.
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Band 2 goes down from �810 to �750, Band 3 from �755 to �700, with Band 4 from �615 to �570 and the restricted view seats going down from �695 to �640.
The Hammers have also pledged to freeze prices for the following season as long as the VAT cut remains, while anyone who renews for the fifth consecutive season will receive a 20 per cent cut in their season ticket price for 2012-13.
West Ham chief executive, Scott Duxbury, said: "The current economic climate is a challenge for us all. It's so important we acknowledge this and adjust our prices accordingly.
"Our fans are central to this club and everything we do. Their support has been, and continues to be, invaluable."
Season ticket renewals will commence on Monday, April 6.