A look at issues of today: Amazon has ruined a perfectly good name

PUBLISHED: 12:00 07 April 2018


I have never named a child. That’s because I don’t have children yet. It’s not that I am a terrible parent or one who thinks a numbering system is better.

New research has found the names that are falling out of fashion with parents.

These days no one wants to call their children things like Felicia.

I understand that, any name that sounds like it could be a skin condition might struggle.

Katie has become unpopular, which could be the Hopkins effect. Or Price. Or Middleton if you’re a real republican.

The name that’s really been hit hard is Alexa. That is all Amazon’s fault.

It’s the name of the voice-controlled virtual assistant. It really is rather unfair of a huge company to take a name and make it theirs.

Some people will have gone through their lives called Alexa, thinking they have a nice, somewhat exotic name and suddenly a product comes along and it makes them a joke.

Imagine you’re going out with someone called Alexa, you can’t ask them the time, what the weather is going to be like, or to remind you of something later without her getting offended.

It ruined things in a romantic setting. “Alexa, louder,” takes on a whole new meaning.

And if you say, “Alexa, mute,” in the middle of a row you’ll be paying for that for years.

I did a gig recently where there was a woman called Alexa in the front row.

I know stand-up comedy has a reputation but I didn’t pick on her for it. It’s not her fault, it’s Amazon’s.

I asked her if she’d ever thought of changing her name to have an easier life. She said she had.

I made a suggestion, “Do it. You should change your name to Siri.”

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