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Cracking time at Father Christmas parade in Ilford

PUBLISHED: 13:18 28 November 2018 | UPDATED: 13:18 28 November 2018

Christmas Parade through Ilford Town Centre and The Exchange Shopping Centre to Santa's Grotto. Photo: Ellie Hoskins

Christmas Parade through Ilford Town Centre and The Exchange Shopping Centre to Santa's Grotto. Photo: Ellie Hoskins

Ellie Hoskins Photographer www.elliehoskins.com 07743306087 ellie@elliehoskins.com

Hundreds of merry residents descended on Ilford to kick off the town's Christmas festivities.

Christmas Parade through Ilford Town Centre and The Exchange Shopping Centre to Santa's Grotto. Photo: Ellie HoskinsChristmas Parade through Ilford Town Centre and The Exchange Shopping Centre to Santa's Grotto. Photo: Ellie Hoskins

Father Christmas, along with characters from TV’s PJ Masks and Ben and Holly, paraded along the High Road, on Saturday, November 24 to meet and greet the borough’s youngest residents.

The event was organised by Ilford Business Improvement District (BID) in partnership with the Exchange. Ben Collins, of the Ilford BID, said the morning went really well.

“The feedback we have had from public and businesses has been really positive – it was a good turnout,” he said.

“The parade was to mark the start of Christmas in Ilford and it was really popular last year so we brought it back.

Christmas Parade through Ilford Town Centre and The Exchange Shopping Centre to Santa's Grotto. Photo: Ellie HoskinsChristmas Parade through Ilford Town Centre and The Exchange Shopping Centre to Santa's Grotto. Photo: Ellie Hoskins

“We wanted a great day for the public and also help to promote businesses in the town centre.”

The parade may have finished, but the fun is only just getting started and residents and visitors can take part in a Christmas polar bear trail to win a £100 voucher till December 30 or meet Santa Claus in his grotto up until Christmas Day.

For more information on Christmas activities in the town centre, visit inilford.com/christmas.

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