Eye-catching floral trail brings colour and prizes to Ilford Town Centre

A floral teacup display

A floral teacup display - Credit: Archant

New floral displays have brought fun and colour into Ilford Town Centre, while also offering visitors a chance to win £100 of shopping vouchers.

One of the new floral displays in High Road, Ilford

One of the new floral displays in High Road, Ilford - Credit: Archant

The Ilford Business Improvement District (BID) has launched a floral trail this week which has already proved to be a major talking point for businesses and shoppers alike.

The planters aim to encourage shoppers to visit all the areas in the town centre, while also enjoying the five floral sculptures which represent items which can be bought nearby.

Each planter features a phrase and a QR code which, if scanned, takes people to an app where they can enter a competition.

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