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Redbridge Council launch campaign against fly-tipping: ‘Let’s make our borough a better place to live’

PUBLISHED: 14:32 13 July 2016 | UPDATED: 14:32 13 July 2016

The launch of the pride in redbridge campaign at Valentines Mansion.
Mayor of Redbridge Cllr Gurdial Bhamra, with the council leader Jas Athwal, and Mark Benbow,

The launch of the pride in redbridge campaign at Valentines Mansion. Mayor of Redbridge Cllr Gurdial Bhamra, with the council leader Jas Athwal, and Mark Benbow,

Archant

“Please help us, to help you make our borough a better place to live,” this was the council leader’s passionate appeal to Redbridge residents.

Cllr Jas Athwal was speaking at the launch of Redbridge Council’s Proud To Call It Home scheme at Valentines Mansion yesterday, run in conjunction with the Recorder’s Pride In Redbridge campaign.

They both aim to encourage residents to take responsibility in keeping their borough clean, by reporting fly-tipping, alerting the council when their bins are full and telling their neighbours to do the same.

Speaking to community leaders, councillors and residents in Valentines Park’s Grade II Listed building, Cllr Athwal said: “Isn’t this borough a fantastic place to live, it’s one of the leafiest borough’s in London.

“I’m so proud to lead this wonderful borough, everything from this fantastic building to some of our sons and daughters from Winston Churchill to Sylvia Pankhurst.”

He continued: “We need to work together to ensure we make this place great.”

Cllr Athwal told the crowd the how this week the council had successfully prosecuted a woman, who had dumped four bags of rubbish near Buckingham Road Cemetery, Ilford.

He issued a warning to fly-tippers: “We will come after you.”

But the Labour chief explained the campaign is so much more than prosecuting a few bad eggs who dump rubbish in the street.

“We need to encourage residents not just to pick up litter and report it to the council, but not to drop it in the first place.”

Cllr Athwal explained there are plans to introduce classes in school, so children are passionate about keeping their borough clean from a young age.

“I have no doubt that it’s going to be six to eight months of hard sell before people realise that we are working in the public’s best interest,” he told the Recorder.

Plans are also in place for the borough to utilise new technology, such as having QR codes placed on bins to allow residents to alert the council when a bin is full.

After the launch the crowd were encouraged to record videos of why they are proud of their borough.

The message from councillors and residents was clear, together people can work to make Redbridge better.


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