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Civic pride campaign will encourage renters and transient residents to look after Redbridge

PUBLISHED: 12:56 14 July 2016 | UPDATED: 12:56 14 July 2016

The launch of the pride in redbridge campaign at Valentines Mansion.
Mayor of Redbridge Cllr Gurdial Bhamra, with the council leader Jas Athwal, and Mark Benbow,

The launch of the pride in redbridge campaign at Valentines Mansion. Mayor of Redbridge Cllr Gurdial Bhamra, with the council leader Jas Athwal, and Mark Benbow,

Archant

A new campaign encouraging residents to take more responsibility for looking after the borough aims to target renters and transient residents.

The head of Redbridge Council’s enforcement team has said the Proud To Call It Home initiative hopes to put a “positive spin” on litter crackdowns.

It is being run in tandem with the Recorder’s Pride in Redbridge campaign, which will highlight the good work being done in the borough as well as exploring how fly-tipping and other issues are tackled.

Mark Benbow, head of community safety and enforcement, and his squad are to play a central role in the campaigns.

They have already carried out 13 action days to tackle littering and clean up front gardens across the borough, with a focus on Ilford town centre.

Last month the enforcement team helped prosecute a woman who dumped her mattress in her own street.

But Mr Benbow explained despite the council taking the lead, he soon hoped to co-ordinate voluntary actions from residents.

He said: “It is really for the people who live and work here to take ownership and responsibility for their actions and those of others.”

Mr Benbow and two enforcement officers attended the launch at Valentines Mansion on Tuesday, and answered residents questions on everything from littering to fly-tipping.

“If everybody does a little thing it will make a difference,” Mr Benbow explained.

With about a quarter of residents in the borough renting in the private sector, Mr Benbow said the campaign would need to target transient residents.

He admitted the resources were “limited” but added a full time officer was in the process of being recruited to oversee the campaign and he was hopeful the initiative will have a positive effect.


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