A Colin Farrell lookalike from Barkingside is celebrating after making the final 30 in a national competition to crown Britain’s best-groomed man and secure a lucrative modelling contract.

James Martin, 26, beat off stiff competition to make the final shortlist and he will now go head-to-head in an online public vote organised by shaving brand The Bluebeards Revenge, and men’s cancer charity Orchid.

The winner will secure a one-year modelling contract to become the new face of the brand.

Vote by visiting www.bluebeards-revenge.co.uk/bgvote/. The deadline is March 8.