Crackdown on sale of super-strength alcohol comes into force
- Credit: Archant
A crackdown on the sale of cheap super-strength booze is due to come into force next week.
Shopkeepers in parts of Cranbrook Road in Ilford have voluntarily agreed to stop selling high-strength beer, lager and cider from August 19, as part of an effort to curb street-drinking and anti-social behaviour in the area.
Cllr Ross Hatfull, cabinet member for community safety and enforcement, met with shopkeepers yesterday to officially launch the ban.
Last month, the Recorder visited the town’s off-licences and found the majority selling single cans of super-strength drinks, containing more than 6.5 per cent alcohol.
Nine per cent lager was readily available, with some retailers selling 7.5 per cent and white cider for as little as 99p.
You may also want to watch:
A single 500ml can of nine per cent lager contains 4.5 units of alcohol, in excess of the recommended daily intake for a man.
Ilford town centre has been designated a cumulative impact zone, granting the council greater powers to combat sales of the drinks.
- 1 Mercato Ilford 'delayed again' as council pushes for Christmas opening
- 2 'Not acceptable': Residents mount opposition to plumbers' building plan
- 3 ‘Hard to comprehend’: MPs react as Sir David Amess dies after stabbing
- 4 Two more police 'enforcement hubs' to open in Redbridge
- 5 Five veggie-friendly restaurants in Redbridge, courtesy of TripAdvisor
- 6 'Sick and tired': More restaurants fall victim to Just Eat scammers
- 7 The most expensive houses sold in your east London borough in August
- 8 Six cars damaged and lamppost felled in late-night Loxford crash
- 9 Cross-party group demands mayor reject Tesco Goodmayes development
- 10 Chadwell Heath pharmacy to offer Covid-19 booster jabs with flu vaccine
Any retailer applying for a licence to sell alcohol will be prevented from selling strong beer and cider while those with existing licences face having their opening hours cut if they are selling the products to people who appear drunk.
A spokesman for Redbridge Police said: “Excessive consumption of these drinks can lead to health problems for the individual, make them vulnerable to various types of crime and lead to anti-social behaviour and community issues.”