If you have been in Ilford Town Centre in the past week, you may have seen some brightly-coloured cupcakes on shop counters, gobbled up by all and sundry to help launch a new website offering deals for shoppers.
The Ilford VIP site is packed with exclusive offers for town centre shoppers, ranging from 10 per cent discounts to two-for- one deals at certain retailers.
The site launched earlier this month and has been hailed a great success by Ben Collins, manager of the Ilford Business Improvement District (BID).
The BID encompasses more than 460 town centre businesses. They pay a portion of their rateable value into the scheme, which aims to improve things for them.
Ilford VIP also has a directory of bars, cafes, shops, theatres, restaurants and more for people looking to grab a bargain or enjoy a few hours in the town.
Boxes of cupcakes promoting the website have been given to dozens of town centre workers, as well as shoppers. For more, visit www.ilfordvip.com.
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