Every little helps: Tesco stores in Redbridge urging residents to donate goods for needy this Christmas and it will top it up by 20%
PUBLISHED: 10:26 30 November 2018 | UPDATED: 10:26 30 November 2018
©Michael Schofield. All Rights Reserved.
Shoppers at Tesco stores across Redbridge are being invited to put "a little something extra" in their basket to help people who find themselves in need this Christmas.
From Thursday, November 29 to Saturday, December 1, shops including Goodmayes Extra Tesco, and Tesco superstore, Cranbrook Road, Barkingside, are taking part in the annual food collection.
The initiative encourages residents to donate long-life goods to help charities FareShare and The Trussell Trust’s.
The former organisation distributes food to charities and community groups who use it to provide meals for vulnerable groups such as isolated older people and those in homeless shelters.
The latter provides emergency food parcels to those who have been referred and can not afford to feed their family.
Tesco has pledged to top up the value of the food donated by the public by 20per cent, providing additional funds to support the charities in their work this Christmas.
Tesco UK & Ireland CEO Jason Tarry said: “Tesco food collection scheme is the UK’s biggest Christmas food collection, and at Tesco we are glad to be playing our part in helping people in need this Christmas.
“We know that the items that our customers donate can make a real difference to people who really need that little bit of extra help this year - whether it is a food parcel for someone at a time of crisis, or a hot meal which means that a vulnerable person does not feel lonely this Christmas.
Emma Revie, chief executive at The Trussell Trust said: “Foodbanks across the country will be doing all they can to provide the best possible emergency support so people don’t go hungry - but to make sure we’re prepared for what could be our busiest December yet, our network needs your support.
“During every Food Collection we’ve been humbled by the staggering generosity of Tesco customers, store colleagues and volunteers, and as we look to the start of the collection, we would love to have your support once again- Your generosity will help stop hunger this Christmas.”
Lindsay Boswell, CEO at FareShare added: “For charities doing their best to feed some of the most vulnerable over the Christmas period, these donations make a huge difference.”