Businessman Sir Martin Sorrell among torchbearers to carry Olympic Flame through Redbridge next week

Businessman Sir Martin Sorrell will be one of about 30 people to carry the Olympic Torch through the streets of Redbridge next weekend.

The 67-year-old is the chief executive officer of WPP Group, a global advertising agency.

He is credited for playing a key role in the Olympic Congress in 2009 when he helped to formulate a strategy to reach out to young athletes.

Though his selection has caused some controversy, Redbridge Cllr Paul Canal took to Twitter to defend his role as a torchbearer writing: “Sir Martin Sorrell and WPP: 158,000 employees; �44bn revenues; �10bn profit. All from scratch. Worthy Redbridge Torch carrier.”

Other torchbearers on Sunday, July 22 include 14-year-old Grace Boxall who has survived a brain tumour

The Olympic Flame will begin its tour through Redbridge at Redbridge Cycling Centre, Forest Road, Hainault at 7.19am.

It will go down Forest Road; High Street, Barkingside; Cranbrook Road; High Road, Ilford and Ilford Lane, Ilford

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It will also be taken across the lake in Fairlop Waters Country Park in a sailing boat and will enter Valentines Park.

The borough’s celebrations, called Rise and Shine Redbridge, will feature early morning sports, cultural displays and a mass tai chi display as well as breakfast barbecues.