Update: Barnardo’s blasted for hiring Made in Chelsea’s Binky Felstead
PUBLISHED: 11:48 16 February 2015 | UPDATED: 16:58 16 February 2015
Children’s charity Barnardo’s has been heavily criticised for offering to pay a reality TV star £3,000 to promote one of its campaigns.
Representatives of Binky Felstead hit back at claims the Made In Chelsea star agreed the fee with the Barkingside-based charity to post a photograph on Instagram – a picture sharing website – last week.
The online post showed Binky holding a placard encouraging people to follow the Barnardo’s account.
A spokesman said it was “always her intention” to donate the fee back to the charity.
“This is the main reason she took on the job,” he added.
The charity, however, hit back at criticism it used public donations to pay Binky – whose real name is Alexandra.
In a statement, a spokesman said: “This is the first time we had agreed to pay a celebrity for a retail campaign. “We have had to postpone some previous retail campaigns as we have been unable to secure the right celebrity backing.
“This was a way of testing the impact of a popular celebrity in order to appeal to a new, wider audience.”
The spokesman also added: “This was not a decision we took lightly.”
Saima Butt, of Beehive Lane, Gants Hill, told the Recorder she had decided to cancel her monthly standing order as soon as she heard the news.
“Whatever I could afford I have paid but now I have cancelled it,” said the administration assistant.
“I am not happy at all about it is my hard earned cash and that should be going to the people who need it.”
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