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Barkingside residents give cold callers the cold shoulder

PUBLISHED: 16:42 21 November 2017 | UPDATED: 16:52 21 November 2017

Redbridge Council, MPS Redbridge and LondonFirehave  introduced a new 'No Cold Calling Zone' in Barkingside (credit: Redbridge Council)

Redbridge Council, MPS Redbridge and LondonFirehave introduced a new 'No Cold Calling Zone' in Barkingside (credit: Redbridge Council)

Redbridge Council)

Efforts are being stepped up to help protect residents from dodgy doorstep callers in Barkingside.

Redbridge Council’s trading standards officers have worked with the Metropolitan Police to introduce another no cold calling zone.

A No Cold Calling Zone aims to reduce crime by specifying an area in which doorstep callers are not welcome.

Every year rogue roofers, driveway pavers or tree surgeons target vulnerable residents charging thousands of pounds for overpriced, often unnecessary work to homes.

There are no laws that prevent traders from calling at people’s homes uninvited, but if a No Cold Call Zone is set up and a trader decides to call, legal action can be taken.

New permanent signs have been erected in the zone, which was identified as a hotspot for rogue traders, to warn off potential cold-calling or bogus traders.

Many of the residents within the zone had already fallen victim to bogus callers and were fed up with being approached under the pretence of home improvement and maintenance.

Residents have been issued with an information pack which highlights the procedure for reporting unwanted traders on their doorstep and empowers them to say no.

Councillor Sheila Bain, cabinet member for civic pride, said that she is confident the introduction of the new NCCZ will deter bogus callers from the area.

She said “We’ve been doing a lot of work to increase awareness among residents about the various scams rogue traders carry out, and we always encourage residents to be on the lookout for fraudsters and to report them to the appropriate authorities.

“The news NCCZ is an excellent initiative that demonstrates how the council are working together with our residents to tackle something which is a problem for our community.”

If you require any work done to your property, consider contacting a trading standards approved trader on the Buy With Confidence Scheme.

All the businesses on the scheme have been vetted and approved by Trading Standards to ensure that they operate in a legal, honest and fair way.

To find out more you can visit www.buywithconfidence.gov.uk or call 020 8708 5716.

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