A man has died after reportedly collapsing at a PureGym branch in Ilford.

Emergency services were called to the scene following reports of the incident yesterday (January 12) at 8.40am.

The public, officers and finally parademics administered CPR but the man, 30, was pronounced dead at 9.26am.

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According to police, his death is being treated as "unexpected".

A spokesperson for the Metropolitan Police said: "Police were called by London Ambulance Service at 8.40am on Thursday, January 12, to reports of a man collapsed at a gymnasium at High Road, Ilford.

"The public, officers and medics administered CPR but sadly, despite their efforts, the man died at the scene at 9.26am.

"Next of kin have been notified.

"The death is being treated as unexpected and is not thought to be suspicious.

"A file will be prepared for the coroner."