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West Ham badge change is too much too soon

Kwame Boakye West Ham fan Kwame Boakye West Ham fan

Tuesday, June 10, 2014
8:31 AM

Hammers blogger wonders where all this change will end - ditching Bubbles for something more edgy?

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Olympic Stadium.(Photo by Jeff J Mitchell-Pool/Getty Images)Olympic Stadium.(Photo by Jeff J Mitchell-Pool/Getty Images)

So a rather contentious issue has reared its head as West Ham begin the countdown to the historic move to Stratford, a couple of miles down the road, but a world away from the Boleyn ground in terms of the potential it will afford the club.

The club wish to mark the new chapter in the history of West Ham United by changing/evolving the sacred club crest. Now of course such a change has been met with unease by supporters; the current crest has been in operation since 1998 and was very much an evolution of the previous badge.

The proposal however to change the club crest once more isn’t sitting well with fans still adjusting to the idea of calling another ground ‘home’ it feels as though the club they love is being changed before their very eyes, club traditions being sacrificed in the name of a new ‘corporate image.’ It just all feels a bit too much too soon; first the move, now they want to change the crest...what’s next? Are we going to ditch Bubbles for something a bit edgier?

At least the decision ultimately lies with the lifeblood of the club; the fans will have their say and I cannot for a second see a majority opting for a change. I appreciate the powers that be wish to mark the new chapter in the club’s history, we all hope that the move to the Olympic Stadium will pay off, we all want to see West Ham competing at the top end of the league; however the board need to appreciate that the fans need time to adjust to the evolution of the club.

I feel it’s a lot for the board to turn around to the fans and say ‘yeah we’re moving the club, the naming rights to the new gaffe will be sold and what’s more we’re changing the crest as well.’

Surely any further changes need to be incremental? It’s simply asking too much otherwise.

If the club do succeed in getting sufficient backing to change the crest I for one hope they hark back to the 1983-84 shirt, two crossed Hammers with WHUFC written underneath; the crossed Hammers are the very identity of the club and any changes should further emphasise those iconic crossed Hammers.

The move to Stratford will be a re-birth for the club; the added money brought in from naming rights, corporate hospitality, the added 19,000 seats etc. will hopefully propel West Ham from being perennial relegation candidates to being top six regulars.

The club, however, during this historic move must not alienate the fans by changing too much too soon and yet they’re in grave danger of doing just that.

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