Ilford venue helping to inspire

15:50 28 August 2014

Amazigh Laoudi and Sam Malpass with Jeffrey Nkrumah (right)

Amazigh Laoudi and Sam Malpass with Jeffrey Nkrumah (right)


Sports project staged at Cricklefield Stadium

Ilford’s Cricklefield Stadium is the venue for a unique sports performance group for young athletes in the east London region.

“Inspired by Sports” is a project set up to encourage young people to focus on athletes as well as gain valuable life advice.

Jeffrey Nkrumah is a professional athletics coach who has experience in training Olympians and uses a similar structure to train young athletes.

Having founded the initiative off his own back in 2013, with hopes of support from the London 2012 Olympic Legacy, Nkrumah eventually had to give up his full-time job to deal with the growing project and sustain the company through his own finances.

He said: “Inspired by Sports in the simplest terms is a way of life, a philosophy and a mind-set.

“Not only do we want our young athletes to run faster and jump higher, but we give them the life skills to go into other walks of life.

“The most enjoyable part of the programme is to see the athletes succeed. We tailor programmes for each athlete. We mentor both in and out of school and keep in contact with their parents”.

Nkrumah and his team aim to drill in commitment and focus by setting thought-provoking homework and get the young athletes to dig deeper into their craft.

Amazigh Laoudi is a success story of the project. Excluded from school just two months before his GCSEs he turned to athletics to put him on the right path.

“After getting excluded from school I thought I would back go to athletics,” he said.

“Jeffrey has been a big inspiration to me. He made me realise it wasn’t all about enjoying yourself, it is about discipline.

“It made me look at the group of friends I was hanging out with and the path I was going down.

“We don’t just get good training advice we also get good life advice from our mentors. I learnt to focus and ended up getting 10 A* to A grades.”

Sam Malpass is another young athlete who has excelled since attending the programme. It has even led to him until being accepted into university.

“I have been taking part for three to four years and have been on many journeys,” he said.

“I was predicted one C grade and ended up with nine C grades. I managed to get into Bath University studying sport performance which I never thought I could do. I have to thank Inspired by Sports for making this possible.”

Inspired by Sports has already helped a number of young adults in achieving their goals in a short space of time.

Like a lot of local sport clubs they are always looking for funding support and welcome new sign-ups. To get involved visit their website at


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