Barnardo’s, Barkingside, to receive proceeds from John Lewis’ Moz The Monster Christmas advert

PUBLISHED: 17:17 15 November 2017

Joe strikes a friendship with a monster. Picture: John Lewis

Joe strikes a friendship with a monster. Picture: John Lewis


Whether they get you in the festive mood, or make you cold to the consumer bone, Christmas adverts have slipped into the TV schedule.

John Lewis has chosen to support Banardos this Chrismas. Picture: John Lewis John Lewis has chosen to support Banardos this Chrismas. Picture: John Lewis

Love them or hate them, residents have an extra reason to support at least one campaign this year as John Lewis will be donating money to Barkingside charity Barnardo’s, based in Tanners Lane.

The Moz The Monster advert was unveiled on Friday and Barnardo’s chief executive Javed Khan said the pairing was an exciting opportunity to raise money to help continue vital work which supports hundreds of thousands of the UK’s most vulnerable children.

“We are delighted John Lewis has chosen Barnardo’s as its charity partner and thrilled we’ll be receiving donations from the sale of the Moz cuddly, Moz mugs, menswear Christmas jumpers and Christmas cards,” he said.

“Every year, thousands of people adore the lovable characters in the brilliant 
John Lewis adverts, so it’s wonderful that Barnardo’s vital young carers services, that support so many children, will benefit from something loved 
by so many.

Joe loves his new nightlight. Picture: John Lewis Joe loves his new nightlight. Picture: John Lewis

“John Lewis is also launching a series of festive fundraising and volunteering events in 
their stores through their Community Matters scheme such as storytelling sessions, and we hope that customers will enjoy taking part.”

Set to an Elbow cover version of The Beatles’ song Golden Slumbers, the two minute advert tells a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster who lives under his bed.

The two form a friendship and play together every evening, but staying awake through the night starts to take its toll and Joe can hardly keep his eyes open during the day.

For Christmas, Joe receives the perfect gift of a night light which helps him finally get a good night’s sleep.

Joe loves playing with Moz Picture: John Lewis Joe loves playing with Moz Picture: John Lewis

Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.

Craig Inglis, of John Lewis, said: “This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships.”

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