Christmas

Barnardo’s, Barkingside, to receive proceeds from John Lewis’ Moz The Monster Christmas advert

PUBLISHED: 17:17 15 November 2017

Joe strikes a friendship with a monster. Picture: John Lewis

Joe strikes a friendship with a monster. Picture: John Lewis

Archant

Whether they get you in the festive mood, or make you cold to the consumer bone, Christmas adverts have slipped into the TV schedule.

John Lewis has chosen to support Banardos this Chrismas. Picture: John Lewis John Lewis has chosen to support Banardos this Chrismas. Picture: John Lewis

Love them or hate them, residents have an extra reason to support at least one campaign this year as John Lewis will be donating money to Barkingside charity Barnardo’s, based in Tanners Lane.

The Moz The Monster advert was unveiled on Friday and Barnardo’s chief executive Javed Khan said the pairing was an exciting opportunity to raise money to help continue vital work which supports hundreds of thousands of the UK’s most vulnerable children.

“We are delighted John Lewis has chosen Barnardo’s as its charity partner and thrilled we’ll be receiving donations from the sale of the Moz cuddly, Moz mugs, menswear Christmas jumpers and Christmas cards,” he said.

“Every year, thousands of people adore the lovable characters in the brilliant 
John Lewis adverts, so it’s wonderful that Barnardo’s vital young carers services, that support so many children, will benefit from something loved 
by so many.

Joe loves his new nightlight. Picture: John Lewis Joe loves his new nightlight. Picture: John Lewis

“John Lewis is also launching a series of festive fundraising and volunteering events in 
their stores through their Community Matters scheme such as storytelling sessions, and we hope that customers will enjoy taking part.”

Set to an Elbow cover version of The Beatles’ song Golden Slumbers, the two minute advert tells a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster who lives under his bed.

The two form a friendship and play together every evening, but staying awake through the night starts to take its toll and Joe can hardly keep his eyes open during the day.

For Christmas, Joe receives the perfect gift of a night light which helps him finally get a good night’s sleep.

Joe loves playing with Moz Picture: John Lewis Joe loves playing with Moz Picture: John Lewis

Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.

Craig Inglis, of John Lewis, said: “This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships.”

Related articles

Latest Ilford Stories

Yesterday, 19:15

Essex (206 & 88-4) trail Nottinghamshire (380 & 266) by 352 runs

Yesterday, 17:00

After an excellent win at Chelmsford last weekend, spirits are high for Billy Gordon’s team ahead of Saturday’s game against Ilford

Yesterday, 16:33

Brazil and Costa Rica were winless in their opening matches at the World Cup and were both hoping for their first victory of the tournament at the Saint Petersburg Stadium.

Yesterday, 16:00

Valentines Park side looking to bounce back after 93-run loss at home to Chingford last weekend

Yesterday, 17:00

Ilford singer Kal Lavelle who has supported acts like Ed Sheeran and Bastille has just launched her first album For The Loved and Lost which in the first week charted in the top 50 albums on Itunes. Here she shares her thoughts on the borough.

Yesterday, 16:02

The daughter of a Woodford Green driving instructor who killed her sister in a horrific crash in South Woodford has been spared jail after a judge said no sentence could punish her more than her loss.

Yesterday, 15:19

There is no service on the TfL Rail line between Liverpool Street and Ilford this afternoon.

Yesterday, 15:02

A miniature version of the borough’s biggest environmental festival comes to Barkingside this weekend.

PROMOTED CONTENT

An Ilford shoe retailer and podiatry practice is taking the next step with a move to a new shop just a few doors down.

Redbridge estate agents Sandra Davidson answer the common questions homeowners have when it comes to selling their home, and reveals how you can make sure the sale is stress-free

Redbridge Estate agents Sandra Davidson’s hassle-free service guarantees rental income for your property, whether it is occupied or not. Here they share details of the Guaranteed Rent Scheme and how it can help you avoid the regular stresses associated with managing a let.

Newsletter Sign Up

Ilford Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read

Show Job Lists

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now