Search

Town centre business chief launches InIlford brand to meet “exciting times”

12:31 24 May 2014

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Archant

A new “destination” brand for Ilford town centre has been launched as managers get set for “exciting times” spearheaded by the looming Crossrail scheme.

InIlford has been developed by the Ilford Business Improvement District (BID) and will be used to promote the town centre.

BID manager Ben Collins told the Recorder the brand has been developed by following research carried out with town centre businesses, who made it clear that a new brand identity was required to promote the town centre.

“The InIlford brand will become the BID’s consumer facing brand and be used across a multitude of platforms,” said Ben.

“Consumers respond less to traditional marketing methods when making buying decisions and this new destination brand will target local consumers and those from further afield through strong messages via printed, online and social media content.”

The new InIlford.com website contains town centre business directories, events and news sections as well as the successful offers platform that has over 11,000 customers registered.

Ben added “These are exciting times for the town centre, with the opportunities that Crossrail will provide and the BID’s promotional activities throughout 2014 including the June Pit Stop event and the August Outdoor Cinema programme to name just two events. Christmas activities will also be announced soon. “

“We are celebrating the launch of InIlford with activities in the town centre as well as a campaign of advertising and promotion online and on social media”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

18:38
Pupils open their results at Beal High School

The hill was alive with the sound of ripping envelopes as pupils gathered on the green to find out their latest GCSE grades.

Operational Director of the Bakerloo, Central and Victoria lines with Havering and Redbridge London Assembly member Keith Prince and reporter Matt Clemenson on London's first official Night Tube service.

From Gants Hill to Goodmayes, if you live or work in Redbridge we want to hear what matters to you and what is going on in your area.

11:37
Redbridge mayor Cllr Gurdial Bhamra took the time to speak to all the stallholders at the Redbridge Community Day at Town Hall

Police officers face-painting children, henna tattoos and a fire engine open to the public were just some of the attractions at the Redbridge Community Day held at the Town Hall yesterday.

Reporters Matthew Clemenson and Ann-Marie Abbasah join the Shah Satnam Ji Green 'S' Welfare Force Wing team to clean up an alley between Highbury Gardens and New Road, Ilford.

The unsightly piles of rubbish littering an alleyway off Highbury Gardens, Seven Kings, had become an eyesore for far too long.

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

Competitions

You could win £15,000 to spend on either their mortgage or a deposit towards the home of their dreams

Wouldn’t it be lovely to have a period of time when you simply don’t have to worry about finding the money each month to pay your mortgage? When you don’t have to put money aside from your monthly income, or worry about having to afford other essential outgoings?

Which book character do you share cleaning habits with?

Whether you have more in common with put-upon Cinderella, emotionally turbulent Jane Eyre, or easily distracted Mole, you’re sure to appreciate that one lucky winner will receive four sessions of free cleaning. Enter our quiz for your chance to win. All runners up will get £10 off their first clean when making a repeat booking.

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now