Search

Town centre business chief launches InIlford brand to meet “exciting times”

12:31 24 May 2014

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Archant

A new “destination” brand for Ilford town centre has been launched as managers get set for “exciting times” spearheaded by the looming Crossrail scheme.

InIlford has been developed by the Ilford Business Improvement District (BID) and will be used to promote the town centre.

BID manager Ben Collins told the Recorder the brand has been developed by following research carried out with town centre businesses, who made it clear that a new brand identity was required to promote the town centre.

“The InIlford brand will become the BID’s consumer facing brand and be used across a multitude of platforms,” said Ben.

“Consumers respond less to traditional marketing methods when making buying decisions and this new destination brand will target local consumers and those from further afield through strong messages via printed, online and social media content.”

The new InIlford.com website contains town centre business directories, events and news sections as well as the successful offers platform that has over 11,000 customers registered.

Ben added “These are exciting times for the town centre, with the opportunities that Crossrail will provide and the BID’s promotional activities throughout 2014 including the June Pit Stop event and the August Outdoor Cinema programme to name just two events. Christmas activities will also be announced soon. “

“We are celebrating the launch of InIlford with activities in the town centre as well as a campaign of advertising and promotion online and on social media”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

Little Heath School Jack Petchey Foundation award winners, at the ceremony in Redbridge Town Hall on Thursday with Redbridge Mayor Cllr Gurdial Bhamra. Picture: Jack Petchey

More than 130 youngsters and scores of proud parents and teachers attended the Jack Petchey Foundation Achievement Awards last night,

07:00
Police stock photo. Picture: PA/ Joe Giddens

A former senior police officer believes plans to merge three east London borough forces is down to funding and “nothing to do with greater productivity”.

Yesterday, 17:53
Redbridge Town Hall

More than 100 secondary school students from across the borough will be honoured at a dazzling ceremony tonight.

Yesterday, 17:23
Redbridge Labour Friends of Bangladesh

A political group hoping to represent the Bangladeshi community celebrated a star-studded launch last week.

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

Competitions

£3,000 goes a long way at Boots

Cosmetics, toiletries, vitamins and more. Boots is the number one choice when it comes to purchasing daily essentials.

Kit yourself out and go Apple mad!

If you’re obsessed with Apple or just love a good gadget, this is a prize that will blow you away! An incredible £3,333 to spend on Apple goodies! How would you like to be the proud new owner of the Apple Watch?

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now