Town centre business chief launches InIlford brand to meet “exciting times”

12:31 24 May 2014

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Ben Collins, Business Improvement District (BID) manager in Ilford town centre


A new “destination” brand for Ilford town centre has been launched as managers get set for “exciting times” spearheaded by the looming Crossrail scheme.

InIlford has been developed by the Ilford Business Improvement District (BID) and will be used to promote the town centre.

BID manager Ben Collins told the Recorder the brand has been developed by following research carried out with town centre businesses, who made it clear that a new brand identity was required to promote the town centre.

“The InIlford brand will become the BID’s consumer facing brand and be used across a multitude of platforms,” said Ben.

“Consumers respond less to traditional marketing methods when making buying decisions and this new destination brand will target local consumers and those from further afield through strong messages via printed, online and social media content.”

The new website contains town centre business directories, events and news sections as well as the successful offers platform that has over 11,000 customers registered.

Ben added “These are exciting times for the town centre, with the opportunities that Crossrail will provide and the BID’s promotional activities throughout 2014 including the June Pit Stop event and the August Outdoor Cinema programme to name just two events. Christmas activities will also be announced soon. “

“We are celebrating the launch of InIlford with activities in the town centre as well as a campaign of advertising and promotion online and on social media”


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

58 minutes ago
Ilford South MP Mike Gapes has been attacked by trolls since the news broke he was rushed to hospital on Friday for emergency surgery. One said “let’s hope a few more end up like Mike Gapes

Labour MP Mike Gapes – who was taken to hospital on Friday night with chest pains – has been targeted by trolls on social media.

Lee Burkwood is the Green Party GLA candidate for Havering and Redbridge

The Green Party has chosen 25-year-old Lee Burkwood to fight for the Havering and Redbridge seat in May’s London Assembly election.

Terrence Higgins HIV Prevention Team is offering HIV tests in community spaces

Living with HIV can be scary but it doesn’t mean a death sentence.

NELFT staff at the awards ceremony in Manchester. Picture: NELFT

A health provider in Redbridge has been named the best in the UK for promoting opportunities for ethnic minorities.

Most read news


Win a beautiful monochrome tunic dress with Great British Life!

Great British Life is offering a beautiful monochrome silk tunic dress worth £179 to one lucky reader

Nike Trainers

Nike’s motto is ‘to bring inspiration and innovation to every athlete in the world.’ With this in mind it’s no surprise why Nike is the preferred training gear for most A-list athletes. Get an extra boost in your run or height in your jump with £500 to spend on Nike trainers.

Digital Edition

Read the Ilford Recorder e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder