Search

Town centre business chief launches InIlford brand to meet “exciting times”

12:31 24 May 2014

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Archant

A new “destination” brand for Ilford town centre has been launched as managers get set for “exciting times” spearheaded by the looming Crossrail scheme.

InIlford has been developed by the Ilford Business Improvement District (BID) and will be used to promote the town centre.

BID manager Ben Collins told the Recorder the brand has been developed by following research carried out with town centre businesses, who made it clear that a new brand identity was required to promote the town centre.

“The InIlford brand will become the BID’s consumer facing brand and be used across a multitude of platforms,” said Ben.

“Consumers respond less to traditional marketing methods when making buying decisions and this new destination brand will target local consumers and those from further afield through strong messages via printed, online and social media content.”

The new InIlford.com website contains town centre business directories, events and news sections as well as the successful offers platform that has over 11,000 customers registered.

Ben added “These are exciting times for the town centre, with the opportunities that Crossrail will provide and the BID’s promotional activities throughout 2014 including the June Pit Stop event and the August Outdoor Cinema programme to name just two events. Christmas activities will also be announced soon. “

“We are celebrating the launch of InIlford with activities in the town centre as well as a campaign of advertising and promotion online and on social media”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

14 minutes ago
Audrey Tubb celebrated her 90th birthday with her neighbours on Sunday

A woman was delighted when she was invited to a luncheon at Buckingham Palace to celebrate the Queen’s 90th birthday – which fell just nine days before her own on Sunday.

31 minutes ago
Oaks Lane, Newbury Park. Picture: Google

A nursery has been evacuated following a fire this afternoon.

14:00
Ajvir Singh Sandhu receives the Hennessy Trophy and Philip Sassoon Memorial Prize at the RAF College Cranwell Graduation parade at the end of the initial officer training course /Credit: Crown Copyright

An RAF pilot who was killed in a crash in North Yorkshire on Saturday, was described as exceptionally talented and “a natural gentleman”.

David Manton

A man who robbed a Coral betting shop pretending to hold a gun in a bag has been sentenced to five years imprisonment.

Breaking news

31 minutes ago
Oaks Lane, Newbury Park. Picture: Google

A nursery has been evacuated following a fire this afternoon.

Read more

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

Competitions

Kindle 7 inch tablet

Are you looking for a brand new gadget to help you stay connected on the go and make that long journey home a bit more entertaining? Look no further. MyOffers is giving you the chance to win 1 of 50 Kindle Fire 7” Display Tablets! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Yummy traditional afternoon teas for two

MyOffers is giving you the chance to win 1 of 50 Traditional Afternoon Teas for two at a location of your choice! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe