Town centre business chief launches InIlford brand to meet “exciting times”

12:31 24 May 2014

Ben Collins, Business Improvement District (BID) manager in Ilford town centre

Ben Collins, Business Improvement District (BID) manager in Ilford town centre


A new “destination” brand for Ilford town centre has been launched as managers get set for “exciting times” spearheaded by the looming Crossrail scheme.

InIlford has been developed by the Ilford Business Improvement District (BID) and will be used to promote the town centre.

BID manager Ben Collins told the Recorder the brand has been developed by following research carried out with town centre businesses, who made it clear that a new brand identity was required to promote the town centre.

“The InIlford brand will become the BID’s consumer facing brand and be used across a multitude of platforms,” said Ben.

“Consumers respond less to traditional marketing methods when making buying decisions and this new destination brand will target local consumers and those from further afield through strong messages via printed, online and social media content.”

The new website contains town centre business directories, events and news sections as well as the successful offers platform that has over 11,000 customers registered.

Ben added “These are exciting times for the town centre, with the opportunities that Crossrail will provide and the BID’s promotional activities throughout 2014 including the June Pit Stop event and the August Outdoor Cinema programme to name just two events. Christmas activities will also be announced soon. “

“We are celebrating the launch of InIlford with activities in the town centre as well as a campaign of advertising and promotion online and on social media”


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

Izar Abdgalil-Bores who has been nominated for a Young Citizen Award by his Mum for cooking and helping the next door neighbour in the garden

He may only be 11 and a long way from entering the world of employment, but for one youngster it is never too early to start mapping out a career plan.

Students celebrating their A-level exam results at Wanstead High School. From right to left: Ciara Amas, Ella McDonald, Jessica Phillips, Scarlett Milner-Stopps and Tara Sexton-Gill.

A headteacher has said “the highest grades are not just the preserve of selective schools”, after his school was ranked in the top five per cent nationally.

Woodford and Wanstead Photographic Society member Arnie Gobel's picture SS Nornen at Berrow, in Somerset, was voted best image of the night at an interclub competition. Picture: Arnie Gobel

This beautiful seascape of the Somerset coast, was named best image at a pair of photographic clubs’ competition.

Yesterday, 16:28
One lane of the A406 is closed as emergency services respond to an accident.

A motorcyclist has been taken to hospital after an accident on the A406, causing heavy congestion on the Ilford flyover.

Newsletter Sign Up

Most read news


Show Job Lists


£3,000 goes a long way at Boots

Cosmetics, toiletries, vitamins and more. Boots is the number one choice when it comes to purchasing daily essentials.

Kit yourself out and go Apple mad!

If you’re obsessed with Apple or just love a good gadget, this is a prize that will blow you away! An incredible £3,333 to spend on Apple goodies! How would you like to be the proud new owner of the Apple Watch?

Digital Edition


Enjoy the
Ilford Recorder
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now