Search

Landline numbers better for business according to South Woodford salon experiment

13:06 29 July 2014

Salon owner Olesia Borovskaya, 24. Picture: The Academy

Salon owner Olesia Borovskaya, 24. Picture: The Academy

Archant

Landlines prove to be more customer-friendly than mobile numbers according to a physiological business experiment on a beauty salon.

Extensionique, George Lane, South Woodford - a hair and lash extension specialist - took part in the study to find out about the most effective marketing strategies for small businesses.

The salon placed identical adverts online, with the only difference being the phone number attached.

The study by Everreach - a digital phone call management service for businesses - found that consumers were six times more likely to pick up their phones to call a landline number rather than a mobile number.

Extensionique owner Olesia Borovskaya, 24, of Woodford, said: “I knew I needed a landline number so potential customers would relate to us as a local business and I wanted my advertising to look more professional.”

The findings found that 58 per cent of those who viewed the landline advert picked up to call, compared to the 10 per cent that responded to the mobile number advert.

City University business professor Vince Mitchell said: “A landline number is a signal that acts both consciously and subconsciously on the mind to subtly alter our beliefs and attitudes, signaling trust because it implies a fixed presence.”

Everreach offers their clients a virtual phone management system, which allows businesses to create automated call menus and manage area dialling codes.

Everreach product marketing director Tony Joseph said: “We regularly hear from our customers that their local virtual phone number helps give their business a more professional appearance whilst giving their customers an extra reassurance that the business serves their local area.”

Read more:

Redbridge small business owners turning to pawnbrokers for loans, says regional chief

Redbridge Council backs rate relief for businesses

Google gaffe gives tourists hair salon number as V&A Museum contact

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

Yesterday, 19:00
Dr Dhanuson Dharmasena leaves Southwark Crown Court. Picture: PA

A doctor from Clayhall accused of carrying out female genital mutilation on a mother said he thinks it is an “abhorrent practice” and is “deeply embarrassed”, a court heard.

Yesterday, 18:18
NHS unions have called off industrial action

NHS trade unions have suspended industrial action due to take place across London on Thursday.

Yesterday, 14:19
Rabbi Sufrin speaking at the Holocaust Memorial service at Holocaust Memorial Garden in Valentines Park in Ilford

The fallout of the Paris terror attacks could be clearly felt as faith leaders, councillors and school children marked Holocaust Memorial Day today (Tuesday).

Yesterday, 12:10
The block of flats in Broomfield Road, Chadwell Heath, where Ayesha Ali was found dead in August 2013

A mum accused of murdering her eight-year-old daughter was told her child was evil and that her parents would die due to her bad behaviour, a court has heard.

Most read news

Fans of cool pictures of fire – this one’s for you.

Have you noticed lots of ladies with smudged lippie on social media lately? Find out why they’re deliberately committing a make-up faux pas.

Emergency declared as blizzard is expected to dump up to 24 inches of snow.

With 100 days to go until the General Election we decided to give it a try.

Digital Edition

Image
Read the Ilford Recorder e-edition today E-edition
Family Notices 24
Our trusted business finder