Landline numbers better for business according to South Woodford salon experiment

13:06 29 July 2014

Salon owner Olesia Borovskaya, 24. Picture: The Academy

Salon owner Olesia Borovskaya, 24. Picture: The Academy


Landlines prove to be more customer-friendly than mobile numbers according to a physiological business experiment on a beauty salon.

Extensionique, George Lane, South Woodford - a hair and lash extension specialist - took part in the study to find out about the most effective marketing strategies for small businesses.

The salon placed identical adverts online, with the only difference being the phone number attached.

The study by Everreach - a digital phone call management service for businesses - found that consumers were six times more likely to pick up their phones to call a landline number rather than a mobile number.

Extensionique owner Olesia Borovskaya, 24, of Woodford, said: “I knew I needed a landline number so potential customers would relate to us as a local business and I wanted my advertising to look more professional.”

The findings found that 58 per cent of those who viewed the landline advert picked up to call, compared to the 10 per cent that responded to the mobile number advert.

City University business professor Vince Mitchell said: “A landline number is a signal that acts both consciously and subconsciously on the mind to subtly alter our beliefs and attitudes, signaling trust because it implies a fixed presence.”

Everreach offers their clients a virtual phone management system, which allows businesses to create automated call menus and manage area dialling codes.

Everreach product marketing director Tony Joseph said: “We regularly hear from our customers that their local virtual phone number helps give their business a more professional appearance whilst giving their customers an extra reassurance that the business serves their local area.”

Read more:

Redbridge small business owners turning to pawnbrokers for loans, says regional chief

Redbridge Council backs rate relief for businesses

Google gaffe gives tourists hair salon number as V&A Museum contact


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

52 minutes ago
Khalil Rahman Ali with the book he has had published

A writer inspired by his ancestors’ history calls for people to share their heritage during black history month and believes Redbridge can become a model for different communities to live together.

A digital impression of the improvements to Ilford Station. Picture Redbridge Council

Redbridge Council are hoping improvements to Ilford train station will kick-start regeneration of the town.

Google are running two business seminars in Barkingside on October 9. Photo: Chris Radburn

Internet giant Google are inviting local businesses to attend a special workshop in Barkingside on Friday.

Zac Goldsmith, who has been chosen as the Conservative Party's candidate to run for London mayor in 2016, the Tories have announced. (Nick Ansell/PA)

Zac Goldmsmith has been chosen as the Conservative Party candidate for the 2016 London Mayoral elections.

Most read news


You could be splashing the cash at Topshop!

Just imagine what you could do with £1,000 to spend at Topshop.

You won't need to fork out for groceries for a while!

Asda, one of the country’s leading supermarkets, prides itself in being one of the cheapest places to shop, so you can be sure that your money will go a long way here!

Digital Edition

Read the Ilford Recorder e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder