Search

Landline numbers better for business according to South Woodford salon experiment

13:06 29 July 2014

Salon owner Olesia Borovskaya, 24. Picture: The Academy

Salon owner Olesia Borovskaya, 24. Picture: The Academy

Archant

Landlines prove to be more customer-friendly than mobile numbers according to a physiological business experiment on a beauty salon.

Extensionique, George Lane, South Woodford - a hair and lash extension specialist - took part in the study to find out about the most effective marketing strategies for small businesses.

The salon placed identical adverts online, with the only difference being the phone number attached.

The study by Everreach - a digital phone call management service for businesses - found that consumers were six times more likely to pick up their phones to call a landline number rather than a mobile number.

Extensionique owner Olesia Borovskaya, 24, of Woodford, said: “I knew I needed a landline number so potential customers would relate to us as a local business and I wanted my advertising to look more professional.”

The findings found that 58 per cent of those who viewed the landline advert picked up to call, compared to the 10 per cent that responded to the mobile number advert.

City University business professor Vince Mitchell said: “A landline number is a signal that acts both consciously and subconsciously on the mind to subtly alter our beliefs and attitudes, signaling trust because it implies a fixed presence.”

Everreach offers their clients a virtual phone management system, which allows businesses to create automated call menus and manage area dialling codes.

Everreach product marketing director Tony Joseph said: “We regularly hear from our customers that their local virtual phone number helps give their business a more professional appearance whilst giving their customers an extra reassurance that the business serves their local area.”

Read more:

Redbridge small business owners turning to pawnbrokers for loans, says regional chief

Redbridge Council backs rate relief for businesses

Google gaffe gives tourists hair salon number as V&A Museum contact

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

Yesterday, 15:58
The main entrance to Howe Barracks in Canterbury, Kent. Picture: PA/Gareth Fuller

Redbridge Council is to move more than 200 of the borough’s homeless families into a former army compound in Canterbury – 60 miles from Ilford.

Yesterday, 17:51
An artists impression of outside the Exchange Shopping Centre car par, after the 200 flat development is completed. Picture: Meyer Bergman

Councillors will tonight decide whether to green light proposals to build three tower blocks above the Exchange Shopping Centre’s car park.

Yesterday, 17:26
Loxford Polyclinic

A commissioning group has reassured patients at an under-fire surgery that it would only close as a “last resort”.

Yesterday, 16:41
Hollywood actress, Rosamund Pike, with two children who helped to launch the Barnardo's new rose. Photo: Dan Hodges/Barnardo's

Barnardo’s ambassador Rosamund Pike launched a new rose to honour Syrie Barnardo and to commemorate the charity’s 150th anniversary at the Chelsea Flower Show on Tuesday.

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

Competitions

Win a BMW 1 series

There are fewer cars currently on the market more stylish and exciting than the BMW. Known all over the world as one of the best car manufacturers, the BMW is renowned for sleek designs and fantastic high quality workmanship.

Kindle 7 inch tablet

Are you looking for a brand new gadget to help you stay connected on the go and make that long journey home a bit more entertaining? Look no further. MyOffers is giving you the chance to win 1 of 50 Kindle Fire 7” Display Tablets! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe