Landline numbers better for business according to South Woodford salon experiment

13:06 29 July 2014

Salon owner Olesia Borovskaya, 24. Picture: The Academy

Salon owner Olesia Borovskaya, 24. Picture: The Academy


Landlines prove to be more customer-friendly than mobile numbers according to a physiological business experiment on a beauty salon.

Extensionique, George Lane, South Woodford - a hair and lash extension specialist - took part in the study to find out about the most effective marketing strategies for small businesses.

The salon placed identical adverts online, with the only difference being the phone number attached.

The study by Everreach - a digital phone call management service for businesses - found that consumers were six times more likely to pick up their phones to call a landline number rather than a mobile number.

Extensionique owner Olesia Borovskaya, 24, of Woodford, said: “I knew I needed a landline number so potential customers would relate to us as a local business and I wanted my advertising to look more professional.”

The findings found that 58 per cent of those who viewed the landline advert picked up to call, compared to the 10 per cent that responded to the mobile number advert.

City University business professor Vince Mitchell said: “A landline number is a signal that acts both consciously and subconsciously on the mind to subtly alter our beliefs and attitudes, signaling trust because it implies a fixed presence.”

Everreach offers their clients a virtual phone management system, which allows businesses to create automated call menus and manage area dialling codes.

Everreach product marketing director Tony Joseph said: “We regularly hear from our customers that their local virtual phone number helps give their business a more professional appearance whilst giving their customers an extra reassurance that the business serves their local area.”

Read more:

Redbridge small business owners turning to pawnbrokers for loans, says regional chief

Redbridge Council backs rate relief for businesses

Google gaffe gives tourists hair salon number as V&A Museum contact


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

Yesterday, 16:01
Campaigners and Cllr Tom McLaren, fourth from left, at the gates in Woodford Green, protesting at the new CCTV system. Photo: Ken Mears

Controversial traffic gates in Woodford Green will remain open with CCTV being installed to prevent drivers using the roads as a rat run.

Yesterday, 14:22
Redbridge Music Service's symphony orchestra performing at the 50th anniversary concert at Redbridge Town Hall, Ilford, last week. Picture: Kois Miah

The council was peppered with questions on its proposal to transfer Redbridge Music Service and Redbridge Drama Centre to its leisure arm Vision, at full council.

Yesterday, 12:43
Paw-fect dog groomers, Longwood Gardens, Clayhall, is hosting a Christmas grotto for dogs. Picture: David Solomon

Life size reindeers, bags of fake snow with Father Christmas sitting slap bang in the middle – a grotto fit for your excited little ones?

Yesterday, 12:25
Joshua Kaye, 8, and other Grove Primary pupils held a fundraising day for deaf children.

Pupils at Grove Primary School, in Chadwell Heath Lane, helped raise money for deaf children in a day dedicated to awareness and fundraising.

Most read news


MAC Makeup

MAC are renowned for their flawless, fabulous make up that is used worldwide by the stars. You too can have the chance to have the perfect makeup to suit your needs with £1,000 to spend on all the glam goodies you like!


You are never far from an Argos, wherever in the country you may be. They are like a magical cavern where whatever you need they seem to have it out the back behind the counter. So why not put them to the test with this great MyOffers competition to win £1000 to spend in-store.

Digital Edition

Read the Ilford Recorder e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder