Search

Council and police launch joint crackdown on super strength booze

PUBLISHED: 07:00 17 July 2014

Super strength alcohol cans.
Photo:
David Mirzoeff

Super strength alcohol cans. Photo: David Mirzoeff

Archant

A crackdown on the sale of low- price, super-strength alcohol is hoped to improve the “negative” view of Ilford town centre.

The Recorder visited the town’s off-licences and found that the majority sold single cans of super-strength drinks, containing more than 6.5 per cent alcohol.

Nine per cent lager was readily available and some retailers were selling 7.5pc and white cider for as little as 99p.

The council and police have teamed up in a effort to urge retailers not to stock the drinks, which are associated with street drinking and anti-social behaviour.

Cllr Ross Hatfull, Redbridge’s portfolio holder for community safety, said: “We really want residents to feel safe, to feel calm and to feel there are no anti-social behaviour problems.

“There’s been a big issue with street drinking and aggressive street drinking at times – it really is putting a negative view on the town centre.

“One of the things we have done, the council and the police, is go out to every business that sells alcohol in and around the town centre to try to get a voluntary agreement not to stock strong cheap alcohol.”

A single 500ml can of nine pc larger contains 4.5 units of alcohol, in excess of the recommended daily intake for a man.

One retailer told us that he was careful to refuse to sell alcohol to those who appear intoxicated. “If they look drunk I ask them, please leave,” said Salman Walcinkeya of Azad Food Centre in High Road.

“We try to protect the locals and give the best service we can to the public.”

Ilford town centre has been designated a cumulative impact zone, granting the council greater powers to combat sales of the drinks.

Any retailer applying for a licence to sell alcohol will be prevented from selling strong beer and cider while those with existing licences face having their opening hours cut if they are selling the products to people who appear drunk.

The move has received the backing of Redbridge Chamber of Commerce.

Chairman Geoff Hill said: “I think any measure that makes the town centre feel safer to people and actually makes it a more pleasant place to be is good for business and the residents of Redbridge.”

A spokesman for Redbridge Police said: “Super-strength alcohol is sold very cheaply and is often bought by young people or those with alcohol-dependency problems.

“Excessive consumption of these drinks can lead to health problems for the individual, make them vulnerable to various types of crime and lead to anti-social behaviour and community issues.

“Redbridge Police and the council hope that by highlighting the problems associated with the sale of this alcohol, the number of off-licence premises selling super-strength alcohol in Redbridge will be reduced.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

Yesterday, 10:00

If you’re wondering what the weather has in store for us this weekend why not watch our three-minute Met Office update on whether we’re getting rain or sunshine?

Fri, 18:00

With well maintained beards and a penchant for cocktails in jars East London is known for setting trends, but the recent rise in acid attacks is not one to be proud of.

Fri, 14:58

Top students at Redbridge College enjoyed a night of red carpet treatment as their academic achievements were highlighted at their annual student awards evening.

Fri, 14:29

A care home in Wanstead is to close temporarily to allow the old building to be entirely redeveloped to provide a complete care experience for Redbridge’s elderly residents.

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read news

Show Job Lists

Competitions

Having a brand new kitchen is something that lots of people want but can only dream of. Sadly keeping up to date and making our living spaces as nice as they can be is a costly and incredibly stressful business. Even a fresh coat of paint makes all the difference but isn’t easy or quick.

Who wouldn’t love the chance to go on a shopping spree. Imagine being able to walk into a shop and choose whatever your heart desires without having to worry about how much it costs.

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now