Search

Children’s designer fashion shop in Ilford to feature in TV documentary

14:08 15 August 2014

Jesse and Nick Bassi. set up their shop Childsplay clothing in Ilford, which is where they sell designer baby clothes (e.g. - Prada, Dolce and Gobana, etc) which now sell all over the world. 
Jesse Bassi, at his shop.

Jesse and Nick Bassi. set up their shop Childsplay clothing in Ilford, which is where they sell designer baby clothes (e.g. - Prada, Dolce and Gobana, etc) which now sell all over the world. Jesse Bassi, at his shop.

Archant

Two brothers who own a successful designer clothing shop for babies and children will feature in a TV documentary.

Director Jesse Bassi and chief executive Nick Bassi of Childsplay Clothing in Clements Road, Ilford, said they were “excited” when approached by ITV to make a documentary about the store which sells designer brands such as Prada and Dolce & Gobana.

Nick said: “Children’s fashion is a bigger business than ever and, with more designers bringing out children’s collections, we think it is a part of the fashion industry that will continue to grow.”

Childsplay, which aims its clothes at newborns to 16-year-olds, was set up in 1990 after Jesse and Nick grew up surrounded by fashion.

Jesse said: “Our parents were in the fashion and clothing industry and we were always heavily influenced by it, so it seemed like a natural step to take in our careers. But we wanted to be different and saw that there was a niche gap in the market for luxury childrenswear.”

The shop sells exclusive items from a Ralph Lauren cotton under costing £14 to a Burberry baby girl’s dress with a £112 price tag.

Nick said: “Of course it is fun to sometimes follow trends, a lot of our collections are mini versions of the mainline adult collections but with a kid’s twist. We would never stock something we deemed as inappropriate or unsuitable for children.”

The business grabbed the attention of ITV which plans to air Baby Wears Prada in October.

Jesse said: “There are big changes happening for Childsplay at the moment. We recently had a complete re-design of our teenage store which we had interior- designed to make it appealing to teenagers.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ilford Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ilford Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ilford Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Ilford News Stories

Pritesh Pankhania places a ring on his fiance Pooja Rauji

Lessons in romance have been added to the curriculum after a former student proposed to his girlfriend in the form room where they first met.

10:00
Marian Temple working on some flowerbeds she is helping to transform outside of the Cornerhouse and opposite Wanstead Station

Guerrilla gardeners are transforming “sad” patches of soil into flowery delights all around the borough.

Yesterday, 12:00
Muslim leaders present the £2,500 raised to Allan McLaren, Barnardo’'s deputy director of fundraising. Picture: Barnardo's

Collections from 17 mosques have raised £2,500 for needy children.

Yesterday, 10:00
Patricia Barber MBE by John Kirkpatrick's grave in St Mary's cemetery

An amateur historian is appealing for help to trace the descendants of a British sailor, who died of his wounds following the Battle of Jutland 100 years ago.

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

Competitions

Win a BMW 1 series

There are fewer cars currently on the market more stylish and exciting than the BMW. Known all over the world as one of the best car manufacturers, the BMW is renowned for sleek designs and fantastic high quality workmanship.

Kindle 7 inch tablet

Are you looking for a brand new gadget to help you stay connected on the go and make that long journey home a bit more entertaining? Look no further. MyOffers is giving you the chance to win 1 of 50 Kindle Fire 7” Display Tablets! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Digital Edition

cover

Enjoy the
Ilford Recorder
e-edition today

Subscribe